2009 Yamaha 950 Vstar Cruiser on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha To Release Naked MT-09 SP

In 2018, the Japanese brand will introduce an advanced version of the MT-09 bike. An interesting novelty will be out this year. Yamaha's top naked MT-10, formidable and comfortable, has an SP version with adjustable Öhlins electronic suspension, TFT gauges and special coloring.

Dakar Rally 2012 Results – Despres Wins Fourth Dakar

Cyril Despres beat his teammate Marc Coma to win his fourth Dakar Rally, while KTM captured its 11th consecutive win in the 33rd running of the off-road race. Despres won three stages and finished the 5,214-mile race in South America in a total time of 43 hours, 28 minutes and 11 seconds. Despres crossed the finish in Lima, Peru, with a lead of 53 minutes and 20 seconds ahead of his fellow Red Bull KTM rider Coma.