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Pirelli To Remain Tire Supplier For All World Superbike Classes Through 2018

Pirelli’s relationship with the World Superbike Championship started in 2004 and will carry on through 2018, as the Italian company will continue to supply tires for every class of the championship. What follows is the official Pirelli press release. Pirelli has been confirmed as the Official Tire Supplier for all classes of the eni FIM Superbike World Championship having won the tender organized by Dorna, promoter and organizer of the World Championship, in agreement with the FIM, the International Motorcycling Federation.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha, Honda Donate to Thailand Flood Relief Efforts

Honda and Yamaha announced relief aid for the people of Thailand affected by severe flooding that has swamped large parts of the country since late July. Yamaha and its Thai subsidiaries are donating a relief package worth about 30 million yen (US$390,000) including 3,000 life jackets. Yamaha is evaluating what items to provide including outboard motors.