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Moto blog

Yamaha Donates Star Bolt To True American Heroes Auction Hosted By Kenny Roberts

In support of the Yamaha True American Heroes Weekend–the fundraising event taking place this weekend at Kenny Roberts’ legendary ranch in Modesto, California–Yamaha Motor Corporation, U.S.A., has donated a 2014 Star Bolt to the Benefit Auction that is a featured event during the weekend. The announcement was made by Bob Starr, General Manager of Communications for Yamaha’s Motorsports Group. Our own Kevin Duke made it out to the event in 2012, where he had the chance to ride with some of the sport’s biggest legends.

Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.

Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.