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2014 Royal Enfield Continental GT Cafe Racer to Launch in US this Summer

Royal Enfield is launching a new café racer, expected to arrive in the U.S. later this summer. Previously presented in concept form a year ago at Auto Expo 2010 in New Delhi and again at the Long Beach stop of the 2012 International Motorcycle Shows in December, the café racer will now officially be called the 2014 Royal Enfield Continental GT.

2014 Royal Enfield Continental GT Café Racer Launches in London

India’s Royal Enfield went back to the brand’s roots in England to unveil its lightest and most powerful model, the Continental GT. The location of the launch was important for a couple of reasons. For one, Royal Enfield drew inspiration from the British Rocker subculture of the ’50s and ’60s which spawn the café racer.

Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.