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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

Royal Enfield Featured on Jay Leno’s Garage

Late night talk show host and renowned classic vehicle collector Jay Leno has added a new motorcycle to his garage: a 2011 Royal Enfield. Leno received a brand new 2011 Royal Enfield motorcycle from Mike Frankovich, owner of a North Hollywood Royal Enfield dealership. After receiving his Royal Enfield, Leno invited Frankovich and Kevin Mahoney and Ron Greene of Royal Enfield USA, to his Big Dog Garage with several new Royal Enfield Bullets for a segment on Jay Leno’s Garage.