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Ewan McGregor Stars in Ad Campaign for 2013 Moto Guzzi California 1400

Fri, 05 Apr 2013

Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, well known for his love of motorcycles, is a much bigger fan of Moto Guzzi.

Piaggio Reports 2012 Sales Results

Wed, 27 Feb 2013

The Piaggio Group reported a 7.3% decrease in net sales and a 9.0% decrease in net profit for 2012, thanks in large part to a sharp decline in demand in Europe including an all-time low for motorcycle sales in Italy. Piaggio reported net sales of 1.406 billion euros (US$1.842 billion) in 2012, down from 1.516 billion euros in 2011. Motorcycles and scooters accounted for net sales of 993.3 million euros  (US$1.301 billion), a 3.1% decrease from 1.025 billion euros reported for 2011.

Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

Wed, 20 Feb 2013

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

Tue, 05 Feb 2013

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

EICMA 2012: Moto Guzzi California 1400 Custom and Touring Versions Revealed

Tue, 13 Nov 2012

Last week, we got a peak at the new touring version of the Moto Guzzi California 1400, the new flagship cruiser from the Italian brand. Piaggio has now presented the new California 1400 at the 2012 EICMA Show in both its touring trim and the custom version pictured above. The new Moto Guzzi California 1400 is powered by a 1380cc V-Twin engine, which Piaggio claims is the largest V-Twin produced by an European manufacturer.

2013 Moto Guzzi California 1400 Revealed in Touring Guise

Fri, 09 Nov 2012

Photographs of the final production touring version of the Moto Guzzi California 1400 have emerged, just days before the bagger’s impending debut at the 2012 EICMA show. The 2013 Moto Guzzi California 1400 will come equipped with ride-by-wire throttle, switchable maps, ABS, traction control and cruise control, making it perhaps the most technologically-advanced Moto Guzzi ever developed. Powering the California 1400 is an air/oil-cooled 1380cc V-Twin engine mounted longitudinally in Moto Guzzi fashion.

Piaggio Reports Q3 2012 Results

Thu, 01 Nov 2012

The Piaggio Group reported a 9.1% decrease in net sales over the first nine months of 2012 compared to the same period in 2011, thanks in large part to a strong decline in the European market for two-wheelers. According to Piaggio‘s third quarter 2012 report, the Italian manufacturer recorded 706.3 million euros (US$913.8 million) in motorcycle and scooter sales, compared to 777.2 million in sales over the same period of 2011. The Piaggio Group, which also includes the brands Aprilia, Moto Guzzi, Vespa and other brands, sold 321,300 motorcycles and scooters in the first nine months of 2012, a year-on-year decrease of 3.5% from 2011.

Leaked Photo Shows 2013 Moto Guzzi California 1400 in Touring Trim

Fri, 28 Sep 2012

Back in March, Piaggio Vice President of design Miguel Galluzzi revealed the Italian firm would release several versions of the new Moto Guzzi California 1400 including a full touring version. We’ve seen photographs of the new California in prototype form from Piaggio‘s North American dealer meeting, but we’ve now come across a picture of what looks like the final production version in full touring trim. The picture,  appears to have been leaked from an official catalog photoshoot, shows the new Moto Guzzi California 1400 with hard bags, engine bars, extra lighting and windscreen.

Moto Guzzi V7 Special, V7 Stone and V7 Racer Coming to US for 2013

Wed, 26 Sep 2012

Piaggio announced it will bring its newly-updated V7 models to North America with sales to begin in mid-October. We’ve written about the Moto Guzzi V7 Stone, V7 Special and V7 Racer when they were first announced by Piaggio in March, and we already have a review of the V7 line up from our European correspondent Tor Sagen. As we predicted at the time the three 750cc models will be sold in North America as 2013 models.

Piaggio Reports Q2 2012 Results

Fri, 27 Jul 2012

The Piaggio Group reported a 4.8% drop in motorcycle and scooter sales over the first half of 2012 thanks to the continuing struggles of the European economy. The Piaggio Group includes the brands Aprilia, Moto Guzzi and Vespa. According to the company’s second quarter report, the Piaggio Group sold 216,700 motorcycles and scooters in the first half of 2012, compared to 227,700 units in 2011.