2004 Moto Guzzi California Ev on 2040-motos

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Ewan McGregor Stars in Ad Campaign for 2013 Moto Guzzi California 1400

Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, well known for his love of motorcycles, is a much bigger fan of Moto Guzzi.

Piaggio Opening New Design Center in US

Piaggio announced it is opening a new design center in Pasadena, Calif., to be headed by Aprilia RSV4 designer Miguel Galluzzi. Roberto Colaninno, chairman and chief executive officer of  the Piaggio Group, announced plans for the new Advanced Design Center at a dealer convention for the Piaggio Group Americas in Miami, Fla. At the moment, North American customers usually have to wait a little longer before they receive new Piaggio models, with most models arriving on these shores months after they are available in Europe.

Piaggio Announces 2011-2014 Business Plan – More Hybrids and Electric Models In the Pipeline

The Piaggio Group revealed its business plans for the next three years with a focus on developing fuel efficient engines and introducing new electric motors and hybrid powertrains. Beginning in 2012, Piaggio plans to introduce a new generation of engines with lower emissions and improved fuel economy. Examples include the new 350cc engine introduced in the Piaggio Beverly SportTouring and the fuel-injected 125cc four-stroke, three-valve engine equipped in the Vespa Quarantasei concept (which the company has apparently, and quietly, renamed as the much easier-to-pronounce Vespa 946).