2008 Harley-davidson Sportster 1200 Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

£14,795 for a one-off Harley Sportster

A UNIQUE Harley-Davidson motorcycle – the only one in the UK – has been created by a Scottish dealership. Glasgow-based West Coast Harley-Davidson’s customised Bobber style XL1200 Nightster screams style and individuality, with a Harley-Davidson Factory Radical Paint set and a host of added accessories. Named Devil’s Infantry, the paint kit on the striking machine is one of just five across Europe, Africa and the Middle East.

2014 Biker Belles Symposium At Sturgis Buffalo Chip

On Tuesday, August 5th, at the Sturgis Buffalo Chip, the sixth annual Biker Belles symposium presented by Harley-Davidson kicks off at The Lodge at Deadwood. Proceedings get underway with filmmaker, Michelle Carpenter, showing a clip from her new documentary about women riders, “Driven to Ride.” When Carpenter finishes, a panel of leading industry women will address attending participants, including motivational speaker and safety expert, Cat Hammes; Team Diva owner, Diva Amy Skaling; ROAR Motorcycles founder, Kathy Tolleson; National Online Director of Marketing & PR for Russ Brown Motorcycle Attorneys, Audrey Nesbitt; drag racer, Andie Gaskins; and more. Following the symposium check out The Comfort Zone by Team Diva.