2006 Harley-davidson Sportster 883 Low Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Motorclothes Turns to 3M For Conspicuous Riding Gear

Motorcyclists should always be concerned with their conspicuity. Never is this more important than in the rain or after dark where vision is severely limited. The Motorclothes division of Harley-Davidson decided highlight its riding gear – literally.

Backflips on a Harley? [video]

In late November two motorcycle daredevils from opposite sides of the world were fighting to see who would be the first to backflip a Harley Davidson XR1200 motorcycle. Australia’s Kain Saul reached the Promised Land first when he made a successful jump in Sydney on November 27. Harley-Davidson believes Saul’s jump is the first ever successful backflip for any full size street motorcycle.