Harley-davidson: Softail on 2040-motos

Harley-Davidson Softail tech info

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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Discontinuing Road Glide and Other Models for 2014

A leaked memo sent out to Harley-Davidson dealers reveals plans to drop several models from the company’s 2014 lineup. Slated to disappear are the XR1200X Sportster, the FXS Softail Blackline, and the FLHTC Electra Glide Classic. Also being discontinued, at least for 2014, is the FLTRX Road Glide Custom and FLTRU Road Glide Ultra, as the tourer models undergo a design refresh.

Harley-Davidson Motorclothes Turns to 3M For Conspicuous Riding Gear

Motorcyclists should always be concerned with their conspicuity. Never is this more important than in the rain or after dark where vision is severely limited. The Motorclothes division of Harley-Davidson decided highlight its riding gear – literally.