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Harley-Davidson Closing Australian Cast Wheel Subsidiary

Harley-Davidson is closing its cast wheel and hub producing subsidiary New Castalloy, deciding to outsource production to third-party suppliers. Based in Adelaide, Australia, New Castalloy produces about 1,450 wheels and 500 wheel hubs per day for Harley-Davidson. That work will be transferred to outside suppliers by the middle of 2013.

Backflips on a Harley? [video]

In late November two motorcycle daredevils from opposite sides of the world were fighting to see who would be the first to backflip a Harley Davidson XR1200 motorcycle. Australia’s Kain Saul reached the Promised Land first when he made a successful jump in Sydney on November 27. Harley-Davidson believes Saul’s jump is the first ever successful backflip for any full size street motorcycle.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.