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Harley-Davidson Reports Q2 2012 Results

Harley-Davidson reported a net income of $247.3 million over the second quarter of 2012, a 29.7% increase from a profit of $190.6 million from the same quarter in 2011. The Motor Company sold 85,714 motorcycles worldwide in the quarter ended June 30, 2012, a 2.7% year-on-year increase from 83,396 units in 2011. U.S.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Harley-Davidson Reports Q4 2011 Results

Harley-Davidson reported a 10.9% growth in motorcycle sales in the fourth quarter and a total annual growth of 5.9% for 2011. The growth resulted in a net profit of $599.1 million for Harley-Davidson. The Motor Company sold 235,188 motorcycles in 2011, up from 222,110 units sold in 2010.