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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013 Harley-Davidson Breakout Unveiled at Daytona Bike Week

In a rare move, Harley-Davidson has unveiled a base version of its Breakout months after first launching the exclusive Custom Vehicle Operations version. Presented at the 2013 Daytona Bike Week, the 2013 Harley-Davidson Breakout offers a similar low and muscular profile as the CVO version but at prices starting at $17,899 compared to the premium model’s $26,999 price point. Tom Roderick reviewed the 2013 Harley-Davidson CVO Breakout last August, saying it “continues the tradition of exclusivity, performance and style customers have come to expect from Harley-Davidson’s Custom Vehicle Operations.” But take away the premium CVO features and what do you have?

Harley-Davidson Financial Services to Refund $228,000 in Settlement

Harley-Davidson Financial Services agreed to reimburse more than 600 customers in Massachusetts a total of $228,000 to resolve a dispute over refunding enrollment fees on loans. Customers receiving financing occasionally pay optional enrollment fees for additional special loan terms. If a customer pays off its financing loan ahead of schedule, they may be entitled to a pro-rated refund on those enrollment fees.