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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Rare Harley-Davidson Motorcycles and Memorabilia Up for Auction

More than 500 rare Harley-Davidson motorcycles and collector’s items will be hitting the auction block on June 28. The items belong to Ron Shreffler, former owner of a Harley-Davidson dealership in Manteno, Ill. The retired Shreffler once had plans to open a Harley-Davidson museum but has now decided to auction off his collection gathered from 48 years in the industry.

Harley-Davidson and Brando Estate Settle Boot Suit

The estate of Marlon Brando and Harley-Davidson have reached a settlement in a civil suit over the use of the actor’s name. As reported last May, the dispute was over a leather riding boot Harley-Davidson sold as “The Brando”. The suit sought an injunction for Harley-Davidson to stop using the Brando name, and asked for unspecified damages.