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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Wants You to Ride Five Million Miles

Harley-Davidson is rallying its troops for their second annual H.O.G. Million Mile Monday.  The Million Mile Monday is a day when all Harley-Davidson H.O.G. riders go out and ride, recording how far they rode that day on Harley’s H.O.G.

Harley-Davidson Screamin’ Eagle Vance & Hines Team Unveils Restyled V-Rod Drag Bikes

The Harley-Davidson Screamin’ Eagle/Vance & Hines racing team unveiled its restyled V-Rod drag motorcycles ahead of the first Pro Stock Motorcycle round of the 2012 NHRA Full Drag Racing series. Reigning champion Ed Krawiec and Andrew Hines will compete for the Harley-Davidson team on new V-Rod drag bikes, restyled to more closely resembled the Night Rod Special production model. This marks the first restyling of Harley-Davidson’s NHRA competition bikes since the V-Rod entered the competition in 2002, and comes as The Motor Company celebrates the V-Rod’s 10th anniversary.“The goal was to make the drag racing motorcycles look more like the current production Night Rod Special motorcycle,” says Kris Schoonover, Harley-Davidson racing manager.