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Moto blog

Paul James To Start His 20th Consecutive Road Racing Season At Daytona

Paul James isn’t just another Harley-Davidson employee, he’s one helluva fast rider. For 2014, James will be suiting up for his 20th consecutive season of road racing as he pilots his James Gang/Hoban Brothers Racing Harley-Davidson XR1200 for the AMA Pro Racing Vance & Hines Harley-Davidson series season opener at Daytona International Speedway. And he brings with him a new sponsor and a continued relationship with the VETMotorsports program.

Harley-Davidson to compete in Hill Climb

For the first time in the history of the World Extreme Games, in addition to skiers, snowboarders and other extreme winter sports, Harley-Davidson motorcycle riders will also start competing. The new Harley-Davidson Snow Hill Climb medal discipline will be introduced during the final days of the games, which will take place from January 25 to 28, 2018. Athletes will climb on motorcycles on the slope of the SuperPipe track.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.