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Harley-Davidson World Ride Tops 10 Million Miles; Eclipses 2012 Total by 28 Percent

Motorcycle riders from around the world enthusiastically joined members of the Harley Owners Group (HOG) on June 23 and 24 to shatter last year’s record mileage total for the Harley-Davidson World Ride by collectively logging more than 10 million miles, a 28 percent increase over the 2012 total. Launched in 2008 as HOG’s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of HOG that culminates this Labor Day weekend in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles.

Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3

Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011′s “Captain America: The First Avenger“. For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest.

Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.