West Coast Choppers (WCC) was a brand that began selling screen-printed t-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold. Yearly sales of approximately 12–15 motorcycles at prices of around US$ 150,000 each actually lost money for the company, but attracted positive attention.
The celebrity clients who order WCC bikes are a main avenue of promotion. The motorcycle made for Shaquille O'Neal cost US$ 150,000 and was customized for the athlete's 338 lb (153 kg) weight and 49 in (120 cm) inseam, and enormous hands, resulting in a dramatic 11.5 feet (3.5 m) long bike with footpegs made for size 24 feet. The result was, "priceless publicity".
West Coast Choppers motorcycles are described as old school, and minimalist. Their bikes have been called more stripped down when contrasted with decades-long established chopper builders like Arlen Ness.
Since 2005 West Coast Choppers has built emissions-compliant choppers.In 2009 West Coast Choppers stopped selling motorcycle customizing parts, offering only complete bikes, or clothing and other non-bike merchandise.
Fri, 05 Sep 2014
Diamond Gusset, the American-made jean company known for its unique gusseted apparel construction, recently teamed with world-famous Orange County Choppers founder and patriarch Paul Teutul, Sr. to develop and launch the ultimate jean for motorcycle riders. Together, Teutul, of Discovery Channel’s hit reality series American Chopper, and the denim designers at Diamond Gusset crafted the Defender V2 Motorcycle Jean, which features a newly designed larger gusset with unique shape for added comfort, making it the most comfortable riding pant for bikers.
Tue, 26 Aug 2014
More than 2,000 attendees visited America’s Car Museum for its 3rd annual Vintage Motorcycle Festival ‘The MEET’ last weekend in Tacoma, Washington, where over 300 motorcycles and scooters were showcased on the Haub Family Field at LeMay. The event drew pre-1981 motorcycles and scooters from the U.S. and Canada, including an antique motorcycle display, swap meet, cruise-in and a 78-mile roundtrip tour from ACM’s Anderson Plaza to Mt. Rainier.
Thu, 05 Jun 2014
The war of customized chopper creation was taken to a whole new level this year. Blizzard Entertainment commissioned Paul Teutul Jr. (from American Choppers fame) to help conduct a chopper build-off between team Horde and team Alliance.
Wed, 07 May 2014
Care to lap a race track alongside racing legends Kenny Roberts, Eddie Lawson, Bubba Shobert and other greats? Curious about what really takes place during a new-motorcycle test session? Want to know how those cool action photos you see in the magazines are created? All this and a whole lot more is within the digital pages of Dain Gingerelli’s new tome; Motors For Nothing (Kicks For Free).
Thu, 24 Oct 2013
Star Motorcycles has done everything a company can to attract attention to the Bolt. Well, everything short of the Oprah-esque trick of telling a crowd to look under their seats for the key to their new bikes. Instead, Star approached a group of 10 customizers that reads like a Who’s Who of the bike modification world, and supplied them with stock Bolts and a deadline.
Tue, 15 Oct 2013
The Sturgis Buffalo Chip will be featured in a variety of television shows due to air in the coming months. Two notable shows among them being Travel Channel’s Top Gear (the U.S. version), which airs Oct.
Mon, 22 Jul 2013
The 22nd edition of the annual LA Calendar Motorcycle Show marked its return to the Queen Mary Seawalk Village in Long Beach, California with hometown boy Sam Baldi taking the Bike Building Championship’s Best of Show trophy with a Jimmy Todorovith/Profile Cycles built Big Twin custom named “Lost Angel.”
This year’s Calendar Show showcased not only top builders but selected vendors and exhibitors, and of course the Calendar Girl Music live performances. And as always, this year’s show celebrated the world premiere of the 2014 FastDates.com Motorcycle PinUp Calendars, featuring the world’s top SBK World Superbikes, sport and cafe bikes, and custom motorcycles with the beautiful Calendar Kittens. On hand throughout the day to meet with fans and pose for pictures were Calendar Kittens Apple Price, together with official SBK World Superbike grid girls Jessica Harbour and singer/songwriter Sarah Horvath.
Mon, 20 May 2013
Bonnier Corporation, owner of Cycle World, Popular Science and Field & Stream magazines, among others, has just inked a deal with Source Interlink Media, acquiring nine of SIM’s motorcycle titles. Terms of the transaction, including purchase price, were not disclosed. Under the deal, Bonnier acquires Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider.
Fri, 17 May 2013
Most would think a radial airplane engine is best left for airplanes. Frank Ohle is not one of those people. This mad fabricator from Germany found himself in possession of a Rotec Radial R3600 airplane engine and decided the best place for it was not in the sky, but in fact on the ground, in a motorcycle.
Tue, 09 Apr 2013
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Motorcycles and rock ‘n’ roll. Ever since The King threw his leg over his ’56 Harley-Davidson and the Black Rebels rolled into Carbonville, the combination of motorcycles and rock have been as combustible as gas and spark. Early moto-rock lived for the most part on the fringes of pop music, in the pomped-up rockabilly of guys like Eddie Cochran and Gene Vincent.