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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Dainese to Develop Airbag-Equipped Riding Gear for BMW; Technology Coming to BMW Motorcycles in 2015

BMW announced a new joint project with Dainese that would develop a new line of rider equipment using the Italian company’s integrated airbag technology. The two companies will also be working on integrating the technology to BMW’s motorcycles. The new line will make use of Dainese’s D-Air technology developed by MotoGP racers such as Jorge Lorenzo and Valentino Rossi.

D1200R Demonstrates Innovative Design

What do you get when you combine a BMW R1200R and a Buell XB12? The D1200R! A former employee of Lamborghini by the name of Pablo González de Chaves Fernández has turned his attention from four wheels to two and has begun creating innovative design improvements to existing motorcycles with the help of Juan Elizalde Bertrand.