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BMW Declares New January Sales Record

BMW announced global sales of 5,237 motorcycles in January, a new record for the first month and an 11.1% increase from the 4,714 units sold in January 2011. The record month follows a banner year for BMW which sold a record 104,286 motorcycles in 2011. “After a record year in 2011, the new year has started very pleasingly for BMW.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

2012-2013 BMW S1000RR Side Stand Recall Expands to US

Earlier this month, we reported a recall issued by Transport Canada for the 2012 and 2013 BMW S1000RR because of a problem with their side stands. That recall has now expanded to the U.S., affecting 2,385 units. According to documents released by the National Highway Traffic Safety Administration, the side stand attachment bolts on the affect BMW S1000RR units can loosen because of a manufacturing fault.