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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

2014 Aprilia RSV4 WSBK Livery Revealed – The Silver Fireball

Aprilia waited until just a few days before the start of the 2014 World Superbike Championship to reveal the livery on its RSV4 Superbike. Most of the other factory teams revealed their liveries weeks ago, but now that we’ve seen the “silver fireball” look the RSV4, we can say the wait was worth it. The new silver look replaces the predominantly red and black look used the past few seasons.

Matchless Making A Comeback With Model X, To Be Shown At EICMA

Legendary English marque, Matchless, is attempting to emulate another famous brand, Indian, by forming a comeback. After being purchased by the Malenotti family in 2012, the brand is now going through a revival. If you’re at all in tune with the fashion world, then the Matchless name might be familiar, as many A-list celebrities wear the Matchless-labeled clothing managed by Michele Malenotti.