2002 Aprilia Rsv Mille 1000r on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Our Magnificent seven

Remember to dust your Union Jacks down if you happen to be visiting any Grand Prix this year as we have no less than seven youngsters to cheer on in the junior Moto GP classes. I don’t think we’ve ever had this many ‘yoofs’ in the GP paddock so let’s hope they can do the business and bring an end to our long drought of Grand Prix titles. And that could be soon as Scott Redding is already a hot favourite for the 2011 Moto 2 championship on his Marc VDS Suter machine.

Max Biaggi Announces Retirement

Max Biaggi will retire as a champion, announcing his decision to step away from the sport after winning his second World Superbike Championship by just half a point. The man known as the Corsair and the Roman Emperor announced his retirement this morning at a press conference at the Vallelunga circuit near Rome, Italy. Biaggi ends his 21-year international racing career with six world championships, with four consecutive 250cc Grand Prix titles from 1994 to 1997 to go along with his 2010 and 2012 WSBK titles.