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Simoncelli vs. Laverty at Imola

September 2009 and Marco Simoncelli competes in World Superbikes for the first time on the Aprilia RSV4. Fresh from his 250cc GP world championship, SuperSic's limitless talent and endless confidence saw him beat Max Biaggi to the last spot on the podium in Race 2. April 2012 and rising star Eugene Laverty is on the same bike, at the same circuit, with the same number.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

WSBK 2013: Portimao Race Report

Marco Melandri and Eugene Laverty split a pair of victories at Portugal’s Portimao circuit while Sylvain Guintoli took advantage of some misfortune to his championship rivals to increase his lead in the 2013 World Superbike Championship standings. Guintoli has been leading or sharing the lead in the championship since winning the first race of Round 1 in Australia, but amazingly continues to lead despite having just that single victory after six rounds. The Aprilia rider has accomplished this through his consistency (Guintoli leads all racers with nine podium finishes in 12 races) and ability to finish each race (he’s the only rider in the top seven without a DNF).